To deliver an exceptional shopping experience by offering the best service, value, quality, and freshest products while being good stewards of our environment and giving back to the communities we serve.
Become the #1 supermarket in our communities by offering the most inviting buying environment in the industry while saving our customer time and money and building our brand to premier status.
Teamwork – meeting our challenges and opportunities as one team, focused on common goals.
Respect – treating our colleagues, customers, suppliers, and vendors with respect and dignity.
Excellence – striving for excellence and working to improve every day.
Accountability – holding ourselves accountable for delivering results and always doing the right thing.
Passion – offering our customers the best shopping experience by exceeding their expectations.